Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.

“New year, new me” as the old saying goes. I was tasked with coming up with some resolutions for 2023 to encourage creative behaviour in the New Year

A principios de este año, la WFA publicó recientemente un informe centrado en la implementación de una estrategia de comercio electrónico exitosa. A través de conversaciones con los miembros y los resultados de nuestra reciente encuesta de prioridades ...

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.