Noticia

17/02/2023

Cristina Diezhandino named WFA Global Marketer of the Year 2022

Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.
06/02/2023

How to be more creative in 2023?

“New year, new me” as the old saying goes. I was tasked with coming up with some resolutions for 2023 to encourage creative behaviour in the New Year
25/01/2023

Una inmersión más profunda en los medios minoristas

A principios de este año, la WFA publicó recientemente un informe centrado en la implementación de una estrategia de comercio electrónico exitosa. A través de conversaciones con los miembros y los resultados de nuestra reciente encuesta de prioridades ...
04/01/2023

Five predictions for 2023

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.