Noticia

21/07/2023

WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the use of blocklists doesn't defund quality journalism.
23/05/2023

We’re going to have to be amazingly humble

This quote sums up the future of marketing for me. Spoken by Rupen Desai in his presentation on regenerative marketing at Global Marketer Week, it was a sentiment that was also echoed in ...
17/02/2023

Cristina Diezhandino named WFA Global Marketer of the Year 2022

Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.
06/02/2023

How to be more creative in 2023?

“New year, new me” as the old saying goes. I was tasked with coming up with some resolutions for 2023 to encourage creative behaviour in the New Year