Noticia

25/01/2023

Una inmersión más profunda en los medios minoristas

A principios de este año, la WFA publicó recientemente un informe centrado en la implementación de una estrategia de comercio electrónico exitosa. A través de conversaciones con los miembros y los resultados de nuestra reciente encuesta de prioridades ...
04/01/2023

Five predictions for 2023

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.
30/12/2022

WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation ...
23/11/2022

Economist Impact presents The World Ahead: 2023

Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...