How many times have you gone with good enough? David Droga, CEO of Accenture Song, says that the idea that ‘good enough’ takes less effort is a fallacy. Whatever you do, you should do it with pride.
For Professor Mark Ritson, the true business advantage comes from taking a strategic approach, rather than constantly looking at tactics and new opportunities in the digital ecosystem. “Strategy is simple, ...
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s ...
This peer research was designed to understand how client-side marketers and researchers see the insights function: the role they see it playing today, the directions into which they wish ...