David Wheldon, my top 10 take-outs: Be more integrated

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16/09/2022
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16/09/2022

David Wheldon, my top 10 take-outs: Be more integrated

It’s too late to bemoan the separation of media and creative, the challenge for marketers is now to make them work together seamlessly. Those that do this reap the rewards in terms of more effective advertising. Karen Nelson-Field and Peter Field remind us of the fact that it takes two things to create effective advertising: great creative work and great media thinking

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