David Wheldon, my top 10 take-outs: Ditch the tracking

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David Wheldon, my top 10 take-outs: Ditch the tracking

Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking, we’d do a whole lot of good for ourselves,” he says. Great brands treat data with respect but too many don’t, or feel they can’t, because their competitors don’t. More of us should have the courage of our convictions.

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