David Wheldon, my top 10 take-outs: Make people care

David Wheldon, my top 10 take-outs: Build new business models
16/09/2022
David Wheldon, my top 10 take-outs: Write better briefs
16/09/2022

David Wheldon, my top 10 take-outs: Make people care

David Droga echoed Rupen’s promotion of the role that marketing needs to play in averting the climate catastrophe. Marketing, he argued, is about making people understand and care about the bigger picture. We can encourage people to recycle and stop using plastic straws but that’s not enough. The best marketing is one of the few levers that can save what we have. That should be a rallying cry for our profession.

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