INICIATIVAS

Digital holds the promise of one-to-one marketing but one of the biggest voices against micro targeting has been Professor Byron Sharp. Too many marketers are still trying to ...

Brand stories gain traction from repetition, but you can’t endlessly tell the same story in the same way. John Hegarty found a great example of refreshment when he cited the Bond films.

The client briefs of the Mad Men era were short, pithy and succinct. Bob Hoffman argued that we need to get back to that simplicity. Whether we like it or not most consumer-brand relationships are shallow