NOTICIAS

Noticias

23/11/2022

Economist Impact presents The World Ahead: 2023

Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...
16/09/2022

David Wheldon, my top 10 take-outs: Ditch the tracking

Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...
16/09/2022

David Wheldon, my top 10 take-outs: Be more integrated

It’s too late to bemoan the separation of media and creative, the challenge for marketers is now to make them work together seamlessly. Those that do this reap the rewards in terms of more effective advertising.
16/09/2022

David Wheldon, my top 10 take-outs: Write better briefs

These next few tips are about practice rather than strategy but they are no less important. WFA study after WFA study has highlighted the failure of our industry to truly master briefing. John Hegarty brought the essence ...
16/09/2022

David Wheldon, my top 10 take-outs: Make people care

David Droga echoed Rupen’s promotion of the role that marketing needs to play in averting the climate catastrophe. Marketing, he argued, is about making people understand and care about the bigger picture.
16/09/2022

David Wheldon, my top 10 take-outs: Build new business models

This is my one tip from a current marketer and it’s here because it’s so fundamental. Rupen Desai from the Dole Sunshine Food Company has lived his advice in developing a new ...
16/09/2022

David Wheldon, my top 10 take-outs: Be all things to all people

Digital holds the promise of one-to-one marketing but one of the biggest voices against micro targeting has been Professor Byron Sharp. Too many marketers are still trying to ...
16/09/2022

David Wheldon, my top 10 take-outs: Refresh your story

Brand stories gain traction from repetition, but you can’t endlessly tell the same story in the same way. John Hegarty found a great example of refreshment when he cited the Bond films.
16/09/2022

David Wheldon, my top 10 take-outs: Be more famous

The client briefs of the Mad Men era were short, pithy and succinct. Bob Hoffman argued that we need to get back to that simplicity. Whether we like it or not most consumer-brand relationships are shallow
16/09/2022

David Wheldon, my top 10 take-outs: Do it with pride

How many times have you gone with good enough? David Droga, CEO of Accenture Song, says that the idea that ‘good enough’ takes less effort is a fallacy. Whatever you do, you should do it with pride.
16/09/2022

David Wheldon, my top 10 take-outs: Be more strategic

For Professor Mark Ritson, the true business advantage comes from taking a strategic approach, rather than constantly looking at tactics and new opportunities in the digital ecosystem. “Strategy is simple, ...
15/09/2022

My top 10 take-outs from talking to marketing’s brightest minds

The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s ...
20/07/2022

The future of insights and marketing effectiveness

This peer research was designed to understand how client-side marketers and researchers see the insights function: the role they see it playing today, the directions into which they wish ...
01/07/2022

Marketing en el metaverso: ¿un nuevo y valiente mundo de tonterías o la clave para la longevidad de su marca?

La columnista y estratega de marca de The Guardian, Arwa Mahdawi, reflexiona sobre las posibilidades y desafíos que el metaverso tiene para las marcas.
07/06/2022

El crecimiento explosivo del comercio electrónico impulsa la necesidad de mejorar la integración de la marca y el rendimiento

Las multinacionales centradas en el comercio electrónico están gastando mucho más en anuncios de rendimiento