Noticias
17/02/2023
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.
06/02/2023
“New year, new me” as the old saying goes. I was tasked with coming up with some resolutions for 2023 to encourage creative behaviour in the New Year
25/01/2023
A principios de este año, la WFA publicó recientemente un informe centrado en la implementación de una estrategia de comercio electrónico exitosa.
A través de conversaciones con los miembros y los resultados de nuestra reciente encuesta de prioridades ...
04/01/2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.
30/12/2022
David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation ...
23/11/2022
Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...
16/09/2022
Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...
16/09/2022
It’s too late to bemoan the separation of media and creative, the challenge for marketers is now to make them work together seamlessly. Those that do this reap the rewards in terms of more effective advertising.
16/09/2022
These next few tips are about practice rather than strategy but they are no less important. WFA study after WFA study has highlighted the failure of our industry to truly master briefing. John Hegarty brought the essence ...
16/09/2022
David Droga echoed Rupen’s promotion of the role that marketing needs to play in averting the climate catastrophe. Marketing, he argued, is about making people understand and care about the bigger picture.
16/09/2022
This is my one tip from a current marketer and it’s here because it’s so fundamental. Rupen Desai from the Dole Sunshine Food Company has lived his advice in developing a new ...
16/09/2022
Digital holds the promise of one-to-one marketing but one of the biggest voices against micro targeting has been Professor Byron Sharp. Too many marketers are still trying to ...
16/09/2022
Brand stories gain traction from repetition, but you can’t endlessly tell the same story in the same way. John Hegarty found a great example of refreshment when he cited the Bond films.
16/09/2022
The client briefs of the Mad Men era were short, pithy and succinct. Bob Hoffman argued that we need to get back to that simplicity. Whether we like it or not most consumer-brand relationships are shallow
16/09/2022
How many times have you gone with good enough? David Droga, CEO of Accenture Song, says that the idea that ‘good enough’ takes less effort is a fallacy. Whatever you do, you should do it with pride.
