Últimas noticias

23/11/2022

Economist Impact presents The World Ahead: 2023

Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...
16/09/2022

David Wheldon, my top 10 take-outs: Ditch the tracking

Finally, I return to Bob Hoffman, because one of the things we are collectively brilliant at is finding ways for people to reject our message. Tracking is another of those things. “If we’d end third party tracking ...
16/09/2022

David Wheldon, my top 10 take-outs: Be more integrated

It’s too late to bemoan the separation of media and creative, the challenge for marketers is now to make them work together seamlessly. Those that do this reap the rewards in terms of more effective advertising.
16/09/2022

David Wheldon, my top 10 take-outs: Write better briefs

These next few tips are about practice rather than strategy but they are no less important. WFA study after WFA study has highlighted the failure of our industry to truly master briefing. John Hegarty brought the essence ...
16/09/2022

David Wheldon, my top 10 take-outs: Make people care

David Droga echoed Rupen’s promotion of the role that marketing needs to play in averting the climate catastrophe. Marketing, he argued, is about making people understand and care about the bigger picture.
16/09/2022

David Wheldon, my top 10 take-outs: Build new business models

This is my one tip from a current marketer and it’s here because it’s so fundamental. Rupen Desai from the Dole Sunshine Food Company has lived his advice in developing a new ...

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ANDA nace con el propósito de propulsar un marco de eficiencia que contribuya al logro de los objetivos publicitarios de los anunciantes.

Algunos beneficios de nuestros asociados

Estos son algunos de los beneficios que tienes al ser asociado de ANDA

  • Posibilidad de integrar la Junta Directiva de la asociación.
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  • Participación en iniciativas legislativas propias en beneficio de la actividad publicitaria.
  • Monitoreo legislativo del sector en la industria.
  • Acceso como miembro a la página web de la World Federation of Advertisers.
  • Acceso a informes exclusivos de la industria.
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